Branding project

Today we were put into our groups for the branding project. In my group are; Carmel, Christie, Eleanor, Jade and Katie.

At first we looked at each other’s branding research and discussed how branding is used differently at the separate market levels. Low end brands such as those on the high-street do not brand in an obvious way. We talked about how customers wouldn’t want to wear something with a cheaper brand printed on it; therefore these garments carry the company name on hidden tags. Some company’s like Next and Gucci are lifestyle brands who produce everything from clothing and interior furnishings down to towels and dog accessories.

High end labels can brand in discreet ways, for instance the Ralph Lauren logo, and also more obvious ways such as the Louis Vuitton print. 

We had a talk on branding from Colin Reid which I found really interesting and made plenty of notes from.

For tomorrow we need to have looked at some stores from our chosen market level. My group decided on the lower end of mid-range so I’ll be looking at Karen Millen and French Connection today.