First Crit

This morning started with a crit of what we had gathered and produced over the week. We did some peer assessment first which was very helpful as we got to look at another group who had obviously worked hard on their research. Their mission statement was flawless and there was such a wide range of research from historical art to shop handouts.

We quickly realized our own work paled in comparison so I had a lot to write down when we regrouped to talk about each other’s work.

Notes from the crit:

Mission statement- is very clear just need to identify a style for the brand and each of the collections.

Shop report- needs drawings and more depth such as key features of the shops

Branding- should be more fashion like, perhaps change the name and drop the obvious links to recycling such as the arrows.

Perhaps make the logo different for each audience and also look into recycling and eco fashion more.

After this we discussed in the group how we could improve our work. We decided to look back at the original ideas of the brand and came to the conclusion that we had put too much emphasis on the eco-friendly side of it. We need to make it clear that we are making fashionable trend driven clothes, which isn’t what people expect from environmentally friendly garments. We also don’t want the brand identity to limit us when it comes to designs.

So the logo will be revamped but the name will remain the same. We decided on festivals as a theme for the collections, which also defines our customer profile quite easily.

Today we did a lot of discussing as a group which meant we were all chipping in and analyzing each other’s ideas. We coped well with this and I was pleased at how we all listened and compromised with other members of the group. The work load is being shared equally so far and the enthusiasm for the project is still there which I find encouraging.